大会简介

Marty Cagan顶级产品经理培训,将全程同声传译,英语吃力的同学不再受伤!席位有限,速速报名
产品团队是遵循公司的战略用以传递产品价值的先锋队伍,应持续创新并打造令用户喜爱的产品和服务。 而大多数公司仍秉持陈旧观念,很少有在原产品基础上持续创新的能力,长期以来缺乏改善。 互联网服务与传统行业有巨大区别,从传统行业的产品管理中借鉴的成功经验已不再适用于互联网公司。 此次培训将分享最新的技术和最佳实践,涉及到Agile/Scrum过程管理,精益型创业企业,用户挖掘,产品探索, 用户体验设计与设计思想等方面。
目标听众
  • product managers
  • product designers
  • product marketing managers
  • program managers
  • engineering managers
  • lead developers
培训目标
  • 产品经理的角色和职责
  • 如何判断评估产品面临的机遇
  • 如何制定可赢得市场的产品说明书
  • 了解优秀产品的特性、设计和用户体验
  • 如何与开发团队以及市场团队高效合作
  • 如何避免产品经理犯的普遍错误
“When it comes to Product Management, Marty Cagan knows his stuff. Our Product Managers come away from his workshops with armfuls of new insights and techniques. Highly recommended!”
– Pete Deemer, Chief Product Officer
“The true test of great training is when a team feels empowered to take on the lessons given and put them into full practice. Marty's left an indelible impression on our working practices that I know will continue to be felt for some time, and has left us personally empowered and more confident in our day to day roles”
– Alexandra Pressland, Senior Product Manager, BBC Future Media and Technology
"Marty has a hands-on understanding of how things work, and how to get things done. When guidance grows out of practical experiences -- like Marty has -- it is eminently more useful and instructive. From planning to pushing pixels, Marty's advice was helpful."
– Rob Kalin, Founder and Chief Creative Officer
“Marty is great to work with. Our company, Good Technology, used Marty and his colleague Martina for an extended Product Management training class. The result is that we have a team that is much better trained, more productive and more effective in developing and managing software products. I highly recommend using Marty for your organization.”
– Rick Osterloh, VP Marketing and Product Management
“Marty delivered an extraordinary workshop to my product development team at Comcast. The format was highly interactive, the content was truly compelling, and the delivery was super clear and concise. I highly recommend this workshop to other product teams who want to bring their users inspiring products.”
– Randall Hounsell, VP
“Marty is THE best product leader I have ever had the pleasure to work with. He is incredibly focused on process, execution, discipline, and alignment with business goals. His management style is one of conviction, integrity, and focus. If you have the opportunity to benefit from his experience ... take it.”
– Mike Kerns, Founder and CEO
“Marty is very gifted advisor, coach, and product leader. His product management workshop is by far THE BEST training available for product teams. We were truly inspired by Marty and his approach to creating great products. I would highly recommend Marty to product leaders that are interested in achieving great results.”
– Paul Nadjarian, SVP Product & Marketing
“Marty excels at understanding what the end user wants and is able to teach that skill to product teams. They are keenly focused on building outstanding products that have a real impact on the business metrics.”
– Shri Mahesh, VP Product Strategy

讲师介绍

Marty Cagan

软件产品管理圣经《Inspired》的作者,这本书成为行业精英携手推荐的优秀著作。 他曾担任eBay产品管理及产品设计高级副总裁,负责规划全球电子商务网站的产品和服务。 他为多家世界一流企业工作过,包括惠普、网景通信、美国在线,在他的职业生涯中,承担并胜任过多项产品职责, 诸如产品管理,软件开发,产品营销,交互设计,技术协作,软件测试,工程管理。他亲历了个人电脑、互联网、电子商务的起落沉浮, 致力于通过写作、演讲、培训帮助客户打造富有创意的产品。

著作评论
Marty无疑是eBay最出色的产品经理,他的影响至今仍在。
— Frerk-Malte Feller, eBay德国区常务董事
Marty是产品管理的行家里手。这本书让我醍醐灌顶。
— Judy Gibbons, Accel Partnets公司风险投资人
Marty在工作上自有一套,他总能打造出一流的产品。
— Pete Deemer, Yahoo!前任首席产品经理

课程大纲

1.做产品最容易犯的错误:以及如何避免犯错
Top Product Mistakes: and How to Avoid Them
有一些做产品常见的错误导致了很多失败的产品。在这一部分,我们通过案例讨论这些错误,也会着重说明如何避免在今后犯错。
2.产品团队概览:角色与职责
Product Organization Overview: Roles and Responsibilities
所有的事情都源于一个团队的人员以及他的角色和职责。在这里我们清楚的定义团队中关键的角色,并讨论谁对什么负责。 在当代互联网产品团队中的所有关键角色以及谁应该扮演这些角色,都会在本节呈现。
3.产品规划:判断产品机会
Product Planning: Deciding Which Oppotunities to Pursue
在产品组织中,最重要的职责之一是决策团队该追随哪一个可能成功的机会。这其中包含一些分析工具和技巧来评估机会,产品组合管理以及产品规划也是非常重要的。
4. 产品探索:如何探索成功的产品
Product Discovery: Discovering Successful Products
产品团队工作的核心任务是发现有价值,可用和易用的产品。通过目标用户得来确凿的证据支持对产品可能在市场取得成功的判断。 这一节我们讨论验证产品的主要技术,包括产品概念原型,用户测试,实时数据原型以及A/B 测试。
5.产品优化:不断打磨完善现有的产品
Product Optimization: Refining Existing Products
一旦产品发布,产品团队将开始快速测试学习的迭代模式,进行一连串的持续改进,测试结果并快速调整。这一节我们将主要介绍产品优化的工具包括网站分析以及A/B测试。
6.产品执行:与产品开发团队共同作战
Product Execution: Working with Product Development
产品团队一旦定义好了产品,产品开发部门开始开发并测试产品。这一部分我们将描述当今产品组织中,如何运用Agile方法从Scrum和XP到快速发布高质量软件产品。
7.小结:十个最佳产品实践的分享
Summary: the Top 10 Key Practices
最后一节,我们通过十个重要的练习来提升您团队创新的能力和速度。以讨论组织中如何进行变革来结尾。

培训信息

讲师: Marty Cagan
地点: 上海市浦东新区新金桥路18号(近红枫路)三楼会议厅
费用: 16,000 RMB/人
语言: Marty Cagan英文主讲,配备全程中英文同声传译
权益: 培训资料,精致商务午餐、茶点
电话: 400-886-0806
邮件: pm2011@softcompass.com
报名:

培训地点

上海市浦东新区新金桥路18号(近红枫路)三楼会议厅

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